Best of the Best? Our Lincoln Financial Life Insurance Review

Looking for the right life insurance company that you can trust?

We at Heart Life Insurance keep an eye on credible life insurance providers. We can help you obtain the best policies that suit your needs and your budget.

With over a century of outstanding service, Lincoln National Life Insurance Company has made its name in the insurance industry. Offering a wide range of insurances both term and permanent, LNC is one of the most trusted providers.


Lincoln National Life Insurance Company is a part of Lincoln Financial Group
1300 South Clinton Street
Fort Wayne, IN 46802-3506


Lincoln National Life Insurance Company has been in business for over a century. They are a renowned and well-trusted name in the life insurance industry. This century-old firm holds a total asset of $223 billion in 2013.   They are a subsidiary of the Lincoln Financial Group and was founded in 1905.

Lincoln was headquartered in the famous city of Fort Wayne, Indiana. The name was derived from the US President Abraham Lincoln. This is because the company’s founders think that the name Lincoln signifies great integrity and leadership. Nowadays, LNC is a credible and reliable firm to its customers.

In 1969, Lincoln National Life Insurance Company was publicized and was traded on NYSE under its symbol, LNC. Until the early ’90s, Lincoln National Life Insurance Company continued its acquisition of other companies.

Later on, LNC sold some of its healthcare businesses. This is to focus on their life insurance portion of revenues, making them even more successful in the field. In 1998, they have rebranded to Lincoln Financial Group.  

Being a Fortune 500 company, Lincoln ranked 247 out of 500. Lincoln National Life Insurance also landed on 220 out of Baron’s 500 list. This remarkable company sits on the Top 25 of Forbes list, according to assets.  

Here is a handy guide to this article, feel free to head directly to the section you need.


Lincoln National offers its customers a variety of life insurance products such as:

Term Life Insurance

LNC offers policies ranging from 5 to 20-year term limits with a fixed premium. There are supplemental riders available with these term life insurance policies, including:

Waiver of Premium Rider – This lets the insured to waive premium payments if he/ she becomes completely disabled.

Accelerated Benefit Rider – This allows the insured to receive a portion of the death benefit if you develop a terminal illness.

Children’s Level Term Insurance Rider – This provides term coverage for children.

TermAccel Level Term – This is made for people at age 50 or younger, providing them coverage of $500,000 or less than that amount.

LifeElements Level Term – This is designed for people around the age of 45 and older for coverage exceeding $500,000.

These rider term policies are available. You’ll just need to pay extra costs as you add these to your premiums.

Universal Life Insurance

Like many companies, this policy gives you permanent life insurance together with a cash value build-up. There are different policy options and endorsements that you can choose from.

You are free to select and customize your own policy according to your needs. These can be accelerated benefits, accidental death benefits, accelerated benefits with critical illness and minimum death benefits. In addition, they also offer children’s terms, disability waivers, spouse term riders, and guaranteed insurability.

Variable Universal Life

The largest selection containing twelve variable universal life policies all from LNC. This combines the benefits of term life insurance with cash buildup. These have flexible premiums and death benefit choices.


Lincoln National Life Insurance consistently has an A+ rating with the Better Business Bureau (BBB).

They garnered 3.74 out of 5 stars from customer reviews.

LNC drew fewer complaints than that of the median number according to state regulators in 2017. These are all from the latest reports from the National Association of Insurance Commissioners.

This group assigns each life insurance company a complaint ratio. This median score is 1, and a company that scores less than 1 means they receive fewer complaints. This also means they were able to rectify complaints smoothly. The average score garnered by the Lincoln Financial’s Life Insurance subsidiaries weighted for their market share was in an incredible 0.12 back in 2017.

The BBB scale runs from A+ and F, but what does this scale mean? What exactly dictates how a company is scored based on this grading scale? Here are the BBB criteria.

  • Trust: Establish and maintain a positive track record in the marketplace.
  • Honesty: Adhere to established standards of advertising and selling. Honestly represent products and services, including clear and adequate disclosures of all material terms.
  • Transparency: Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees, and procedures that bear on a customer’s decision to buy.
  • Honor Promises: Abide by all written agreements and verbal representations.
  • Responsiveness: Address marketplace disputes quickly, professionally, and in good faith.
  • Safeguard Privacy: Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.
  • Integrity: Approach all business dealings, marketplace transactions, and commitments with integrity. 


Upon choosing a life insurance company, it’s best to check on their financial ratings. The financial power and claims-paying ability of the company are what your policy is based on.

Remember, if the company does not have enough financial strength, how will it be able to pay your claims?

The most renowned financial rating firm A.M. Best gave LNC an A+ rating, marking its superior financial strength and the quality of its service.

What makes A. M. Best’s rating the most credible?

This is because A.M. Best is the oldest and most well-known company from all rating firms. They have an exclusive industry focus, making their opinion highly valuable.

But that’s not all.

LNC received an A+ rating from Fitch, an A1 rating from Moody’s and an AA- from S&P. With these, you are assured that LNC is a company that walks its talks.


Lincoln National Life Insurance Company offers a wide array of choices for your life insurance needs. With astounding financial ratings, its ability to pay claims and remain financially established will never be in question.

LNC’s policies give you the ability to take care of your long-term planning needs for you and your family.

You can avail of life insurance policies, seek help for asset management and have your retirement planned all with the help of this company. Plus, you can select your own policies, making each tailored-fit to exactly what you need.

The life insurance rates are affordable as well. However, since you are to make your own policy, you cannot get a quote online.

Want to know Heart Life Insurance’s List of the best companies for people with heart conditions? Read more here.